What Is the Emotional Connection With Jewelry?

What is the emotional connection? I love it when a customer buys something I’ve created because some connection has happened.

Like the woman who bought a painting of roses because her deceased husband had always bought her roses. The connection could be a memory like that, or it could be seeing something that brings a friend or loved one to mind. Someone recently bought a necklace with elephants because her daughter loves elephants. That reminds me of my sister who I call the cat lady because she loves cats. 

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A dear friend recently asked me to custom make a necklace for her with a heart and a butterfly. Those two things somehow signify her parents who had  passed away in the same year. She wanted to wear a necklace in memory of them.

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Whatever the connection is, it usually has meaning. That touches me. I think one of the worst enemies to life is a feeling that it’s meaningless. That leads to hopelessness and worse.

​So, I value every connection however small. It’s an understated but significant sharing with a person you might not even know. Like the one with the lady at the Farmers Market who bought a small circle necklace with a cross. Before leaving, she simply smiled and said, “It spoke to me.”